Hootsuite Releases Social Platform Benchmark Data for Q2
Trying to understand your social media performance amidst constantly changing algorithms and shifting platform priorities? This might be useful. Hootsuite recently released its Social Media Benchmarks report for Q2 2024, which analyzes 100 social media profiles across various market verticals, based on data from its user base. The comprehensive report covers a range of industries […]
YouTube Introduces Feature to Save Music from Shorts and Announced New Channel Management Guides
YouTube is now allowing creators to save music from the Shorts feed, making it easier to reuse audio from Shorts in other applications. With the new “Save Music” option directly accessible from the Shorts interface, you can add audio to your selected sounds folder. Previously, creators had to use workarounds to save music from Shorts, […]
Meta Releases a New Holiday Marketing Guide
Want to get the most out of your social media marketing this holiday season? Meta’s new holiday marketing guide is here to help. It offers a wealth of tips and advice to guide you with your planning, with a particular emphasis on Reels ads and the latest advancements in AI tools. You can download the […]
X Offers Sneak Peek of Upcoming Enhancements to Ad Analytics
Following the recent rollout of its updated account analytics features last month, X is now gearing up to launch updated ad analytics as well. These enhancements will include improved dashboards and comprehensive metric overviews, simplifying the tracking of your paid content performance. As you can see in this example, X’s updated ad analytics dashboard will […]
TikTok Introduces New Support Program for Beauty Creators
TikTok has unveiled a new initiative to support beauty creators on the platform. Partnering with Estée Lauder, the program called “The Catalysts” aims to discover and promote emerging voices in the beauty industry. As TikTok explains: “Launching on Tuesday, June 25th, The Catalysts seeks to unearth the next big names in beauty, shining a spotlight […]
29 Tips to Enhance Your LinkedIn Strategy [Infographic]
Are you maximizing your LinkedIn potential? The professional social network has experienced a significant surge in interest recently, with over a billion members contributing to record-high levels of engagement in the app over the past year. LinkedIn has been reporting ongoing “record levels” of engagement for years, yet the platform continues to see increased activity. […]
Reddit Shares New Tips for Holiday Marketing Campaigns
Reddit has provided new insights into how Redditors utilize the app for holiday shoppingresearch, noting that many are actively searching for deals as early as six months before theholiday season begins. Reddit has emerged as a crucial tool for discovery and validation formany users. According to Reddit:“When it comes to gifting, Reddit is an early […]
Meta Expands Broadcast Channels to All Pages with Over 10k Followers
Meta is broadening the availability of its Broadcast Channels feature, allowing all Facebook Pages with over 10,000 followers to create their channels on both Facebook and Messenger. Initially launched in October last year, Broadcast Channels for Facebook and Messenger followed a successful debut on Instagram. Now, Meta is expanding this one-to-many communication option to more […]
LinkedIn has introduced Premium Company Pages
LinkedIn is officially launching its new Premium Company Pages, aiming to attract more SMBs to its expanded business profile offerings. The development of LinkedIn’s Premium Company Pages has been ongoing for several months, with a focus on increasing subscription revenue by providing incentives for brands to enhance their presence within the app. Now, LinkedIn is […]