X introduces Long-Form Articles for Premium+ Subscribers
X is taking one step further to advance its short-form content roots, with the introduction of XLong-Form Articles, which is essentially a blogging platform built into the X system. As you can see in the above example, X Long-Form Articles include all the basic elements of ablogging tool, including a title and header image for […]
Google Adds Social Media Posts to Business Listings
Google back in October announced that it is expanding access to its option to add social media profiles to Google Business Accounts. Now, Google has added a new section within its business listings in Search, which displays recent social media posts from your connected profiles. As you can see in the above example, shared by […]
Instagram Tests Live-Stream Games to Enhance Engagement
Instagram announced that it has been testing out some new options to help spice up users’ live streams in the app. Currently, some live broadcasters are now able to select a game that they can play with viewers in-stream. The above example shows these example screens, posted by Ahmed Ghanem. Now some creators, have the […]
Reddit announced a partnership with Google on a new data-sharing Deal
Google has made its next strategic move and shores up its Search business, via a new deal with Reddit. The new partnership will give Google exclusive access to Reddit’s data for use in Search and within its generative AI projects. In recent reports, it has been circulated that Reddit had signed a new deal to […]
Snapchat Announced New Partnership with Fospha to Provide More In-Depth Campaign Analytics
Snapchat has announced a new partnership with digital measurement platform Fospha which will facilitate more advanced tracking of campaign performance within the app. Snapchat stated that: “[The partnership will] help marketers measure the impact and effectiveness of their Snapchat campaigns, with an emphasis on cross-marketing ROAS. Fospha leverages a combination of Multi-Touch Attribution (MTA) and […]
YouTube Added New Music Remix Options for Shorts
YouTube has announced a range of new music remix options for Shorts (clips), which came out right after TikTok lost its access to tracks from Universal Music due to a payment dispute. As you can see in the example above, YouTube users now can tap the “Remix” button on any music video clip within the […]
Pinterest Highlights Key Color Trends for 2024
Pinterest has put together a new “Pinterest Palette” with the key color trends for 2024, based on the dominant colors from Pins identified within its Pinterest Predicts report. Pinterest stated: “Our internal creative team, Pinterest’s House of Creative, analyzed the trends from Pinterest Predicts 2024 and distilled the search terms specifically related to color (i.e. […]
Meta prompts advertisers to avoid the 30% Apple service charge for boosted posts
Apple will begin charging iOS users a 30% service charge on boosted posts when they’re purchased in Meta’s apps like Facebook and Instagram, thus Meta is pushing onto buyers, not to absorb that extra cost, and announced new ways to help small businesses avoid paying Apple’s fees on ad campaigns in its apps. The update […]
Tiktok’s Testing a New Way To Facilitate Engagement Between Creators and Paying Subscribers
TikTok is testing a new live engagement feature called “Sub Space”, which is a subscriber only, chat-like addition that’ll ideally help to incentivize more sign-ups, by giving paying subscribers dedicated focus in live chats. As you can see in the above screenshots, shared by Jonah Manzano, Sub Space is a new option within TikTok’s Live […]