Snapchat’s Super Bowl LVIII Activations Include AR Lenses and Spotlight Prizes
Snapchat announced new activations for the Super Bowl, including a range of AR features to help users show their fandom during the big game that will take place on Monday 12 of February. To begin with, Snapchat also offers new Super Bowl prediction Lens, which enables users to test their forecasting powers around various game […]
X Makes Its Vertical Video Feed Ads Available to All Advertisers
X announced that expands access to its new vertical video ads, which are displayed within its dedicated video feed, that’s activated when a user taps through on a specific video clip in-stream. Most probably you would assume that many people are watching videos in the app, given that the majority of X’s usage is in […]
A Guide to Marketing on Threads
Threads are now a trend on the social media scene, and they had made a serious noise in the last couple of weeks! Thread positions their self as an alternative to X (Twitter), this Meta-owned microblogging platform currently boasts more than 100 million downloads – with more joining the party each day. Since its launch […]
YouTube announced that Thumbnail A/B Testing Option Is Coming Soon
YouTube has announced some good news for YouTube creators. In June 2023, YouTube has previewed its coming A/B thumbnail testing option, which will provide another means to help creators optimize their content performance. As demonstrated in the above clip, YouTube’s thumbnail testing option will enable creators to upload three thumbnail variations for each video, then […]
LinkedIn’s Rolling Out a New Sponsored Post Option to Maximize Content Benefits
LinkedIn unrolls a new ad consideration, with sponsored posts coming to all users, providing another way to generate leads from your LinkedIn content. In the above example, it shows, that now, when a company page posts an article to LinkedIn, admins will have the option to promote it, which will include the capacity to add […]
Instagram Now Enables Users to Create Custom Sticker from Still Image Posts
Instagram added a new option that enables you to cut out elements of still image posts, which you can then re-use as stickers in your own Stories and Reels. As you can see in the example above, Instagram’s new “Create a cutout sticker” is available within the three dots menu display on any publicly posted […]
Microsoft Launches New Generative AI Ad Creation Tool
Microsoft has announced that it’s updating its Retail Media tool with a new Creative Studio element, which will enable users to create totally new ads, in new formats, all via conversational AI prompts. As explained by Microsoft: “With this creative management solution, retailers and advertisers can boost creativity and productivity by generating banner creative with […]
20 Content Prompts To Help Boost Your LinkedIn Presence in 2024
If you are looking to make LinkedIn your bigger focus this year, you are at the right place! Below we will have a look at 20 content prompts to help you boost your LinkedIn presence in 2024. The professional social network continues to grow and also continues to report increasing engagement over the years. Day […]
X Expands Partnership with IAS on Vertical Video Ad Placement
With many misleading data points that X’s team (previously known as Twitter) has communicated since Elon Musk took ownership of the app, it is seemingly designed to give the impression that the platform is performing better. Thus, new data from X come up, as part of a broader announcement of a new partnership with IAS […]