Guide to Landing pages: 5 best practices
Regardless of how you landed on the page, through ads or links, or social media, landing pages are the first thing a customer will see. Landing pages play a crucial part in driving your conversions and helping meet your sales goals. Good landing pages have certain qualities, with a clear objective, USP, benefits, and singularity […]
Email Marketing Metrics: A Practical Guide
After launching your first email marketing campaign, it is important to learn about the metrics that let you know if your email marketing strategy actually works and is effective. The first thing you need to do is to identify the marketing metrics that let you know if your time and resources aren’t wasted. Below we […]
How to Use Google AdWords for Your Business
When you enter the business world, their many things you have to consider and one of them is how to advertise your brand-new company. One of the most cost-effective and long-lasting options other than Facebook and Instagram ads and campaigns is Google AdWords. Google AdWords is an advertising program that enables business owners to create […]
Instagram Analytics and how to use them
Instagram is one of the most powerful social media platforms. It’s a widely used medium for effective influencer marketing and it is still growing as a way for brands to connect with customers. Currently, Instagram is one the most popular platform offering shoppable posts to emphasize reel and video creation. Instagram is also one of […]
Meta: New «professional mode» available to all global creators
Meta Professional Mode is now available to all creators globally, providing more options to help creators build their presence in the application. It is similar to (Pages) for businesses, it gives creators the option to own a separate Facebook profile entity to promote their work, and build an audience. The new version of Facebook (META) […]
ROI: What is ROI; and how to measure it on social media
What is ROI: Return on investment (ROI) in digital marketing is used to track various channels that comprise the overall digital marketing strategy that you created. More specifically, ROI measures the profit or loss that you generated from your digital marketing campaigns. ROI measures are based on the amount of money you have invested in […]
LinkedIn: New algorithm update provides a more personalized experience
LinkedIn is one of the most popular online platforms that provides professional networking and career development. Like any other social network, LinkedIn relies on an algorithm. Algorithms are designed to send information content to their users. The latest LinkedIn algorithm update can help your business or professional account to make a difference, and also make […]
Marketing Strategies during Christmas Holiday Season: Everything you need to know
As with any marketing strategy, your holiday season marketing strategy needs to be well-defined, carefully structured, and comprehensive. It needs to present products as useful ingredients that are truly needed during the season. Communicate the clearest and most complete way the brand’s culture and identity. Be specific, oriented, and customized. Is it the right time […]
The Use of QR Codes in Marketing
QR codes can help you utilize better marketing strategy, QR codes are here to help for a better marketing strategy. With QR Codes you can reach, engage and convert your audience. QR code (Quick Response) codes are a type of barcode that can be read by any digital device. QR codes are the easiest way […]