Direct Response Campaigns: What are they and how you can use them
The most important aspect of an agency is to make sure that its clients make sales and generate revenue. A way to do that is through direct response campaigns. Direct response campaigns focused to make a customer take immediate action, for example making a purchase, requesting more information, discounting a subscription, or signing up for […]
Influencer Marketing: A new look into Marketing Strategy
Influencer marketing has become an essential marketing program. Today influencer marketing is more than products and news shared by «big stars» on social media platforms. With influencer campaigns, digital marketing agencies can now add more value to clients’ brands and businesses and grow their engagement and sales. Below are a few examples of how to […]
Twitter: Which are the best times to post
Twitter is one of the most popular social media platforms on the whole planet. With over 396.5 million active users worldwide, Twitter is the most powerful social media marketing tool with an extensive reach. Below we will show you what is the best time to post on Twitter when users are most engaged and how […]
Why ‘Digital Transformation’ Is Crucial to Marketing and Sales in 2023?
You’ve undoubtedly heard the term digital transformation, and you could even be responsible for accelerating it throughout your business. It is a way for companies to integrate digital into their processes and culture along with establishing a digital culture. However, when a business goes through a transformation, it can encounter obstacles that lead to disconnection […]
How can I choose the “right” advertising agency for my brand?
An advertising company aims to offer its client services that will highlight the most suitable audience for a company’s services and products. The initial process of an advertising agency is the development of a comprehensive marketing strategy. It is perhaps one of the basic tools that must be provided so that every marketing strategy can […]
Inbound Marketing: What is it and how do we use it?
Inbound marketing is a way for companies to connect with and influence customers in a way that inspires trust and fosters long-term relationships. It helps marketers create a proper “customer experience” that attracts prospects and increases visibility. A key element of inbound marketing is content. You may have heard the term “Content is the king,” […]
Facebook vs. Google Ads : What are they and which one to choose?
Not sure if you should run ads on Facebook or Google? Below we will give you a complete comparison of the two platforms so that you can choose more easily. Google and Facebook are the biggest names in digital advertising. Google collects more than 3.5 billion searches per day, while Facebook boasts 1.4 billion active […]
Google Business : What a complete profile needs to include to be most effective
The first move we make when looking for a local business or organization is naturally to search on Google. How do we decide which ones to choose? Of course, the one with the smartest and most complete profile on Google. A complete profile is the one that will appear in the first three positions as […]
Effective ways to transform the digital skills of your workforce
A huge aspect of digital transformation is the culture of a business and what it offers in terms of learning and development, and investing in the future of its employees. As the push to improve learning and development opportunities continues to permeate across industries, those charged with developing skills must develop new ways to empower […]