Adobe Highlights Rising Visual Trends in 2024 Creative Trends Report
If you are looking for creative inspiration for your 2024 strategic planning, Adobe has got what you need! Adobe has published its annual Creative Trends Report, which incorporates insights from Adobe’s 30 million+ Creative Cloud users, in order to determine rising visual styles of interest, that look set to resonate with audiences in the upcoming […]
What is an API and how Does it Work
Most likely, you are following the social media marketing news, and you most probably have read several stories about APIs, mostly with third-party applications. Thus, if you are not a programmer, you may not understand exactly what an API is, and how it is related to digital marketing systems. To provide you with some insight […]
Google Reveals Next Step Toward Removal of Tracking Cookies
Google announced that on January 4 2024 it will begin limiting cross-site tracking from some users by restricting website access to third-party cookies by default. Google decided to move to the next stage of its program in order to phase out web tracking cookies with the implementation of a new “Tracking Protection” option, which will […]
Reddit Added New Elements to its Reply Stream Ad Placements
Reddit announced two new elements to its Conversation Placement ads, with Carousel and Product display options now available within chat streams in the app. Initially Reddit has launched its Conversation ads back in September 2021, enabling advertisers to promote their products direct within its highly engaged post comment threads. This new update will offer alternative […]
TikTok Launches New ‘Creative Cards’ to Provide Content Inspiration
TikTok made it easy for content creators to come up with a new series of Creative Cards. Creative Cards are simple, data-backed prompts that are designed to help creators think about potential content ideas. The new TikTok Creative Card deck enables users to digitally tap through for notes of inspiration, including specific prompts based on […]
Infographic: The Psychology of Why People Share on Social Media
If you are looking for ways to improve your social media content, and also want to understand the basics of why and what people share, have a look at the below infographic created by the team from Haiilo who share their insights into social media psychology. The below infographic describes the top five reasons why […]
Meta has published its New Guide for Lead Gen Ad Options
Meta created a new guide for the Lead Gen Ad Option. With the recent conversation switching to messaging apps, and DMs providing more direct, responsive engagement, it is a create opportunity for brands and companies to connect with their customers via lead gen ads in order to drive direct connection from their promotions. Meta has […]
WhatsApp Adds New Audio Chat Option for Groups
WhatsApp decided to roll out a new option that will facilitate audio calls within group chats, by enabling users to start an audio room that other members can join. As you can see in the above image, the new feature is essentially Meta’s audio rooms option within WhatsApp chat groups, which enables any group chat […]
YouTube Tests New Generative AI Elements, Including its Own In-Stream Chatbot
YouTube platform takes its next steps into generative AI, with a new test of topic summaries for comments, providing an alternative means to engage with viewers on different subjects, as well as its own conversational AI tool, which will enable users to ask questions about the videos you watch. Youtube, further decided to add it […]